Easy, cool, risky: Ordinary investors fail to diversify because correlated assets feel more streamlined and less risky
Cornil, Y., Hardisty, DJ, Jacob Bart
Organizational Behavior & Human Decision Processes
2019
Market-oriented culture and customer feedback processes
Morgan, NA, Bruce ClarkBorhies, D.
Edward Elgar Publishing
2019
The impact of customer loyalty behaviors and majority/minority information on the use of online reviews
Paul FombelleBaker, TL, Voorhees, C., Hall, K., Runnalls, B.
Edward Elgar Publishing
2019
Putting words in their mouths: Examining prescriptive content
Beck, JM, Paul FombelleVoorhees, C., Lemon, KN
Institute of Marketing Science
2019
Dame Anita Roddick: Transforming Personal Values and Strengths to Build an Empire
Felicia Lask
Go-to-market strategies for women entrepreneurs: Creating and exploring success
2019
Is the best answer really the best answer? The politeness bias
Soon-Young LeeRui, H., Whinston, A.
MIS Quarterly
2019
Joint impact of moral climate and external job locus of control on job meaning
Jay Mulki, Felicia Lassk
Journal of Business Research
2019
The impact of social media on consumer sentiment: When to use which sentiment elicitor?
Koen Pauwels
Journal of Interactive Marketing
2019
The impact of adding online to offline channels on offline and overall company revenue
Koen Pauwels
Journal of Interactive Marketing
2019
Big and Lean is beautiful: A conceptual framework for data-driven learning in marketing management
Koen Pauwels
Marketing Research Review
2019
The Cannabis Industry: A Natural Laboratory for Marketing Strategy Research
Olsen, M., Keith Smith
Marketing Letters
2019
Does changing defaults save lives? Impact of presumed consent policies on organ donation
Mary SteffelWilliams, EF, Tannenbaum, D.
Behavioral Public Policy
2019
Survey research best practices: Evidence from leading marketing journals
Hull, J., Baugartner, H., Keith Smith
Journal of the Academy of Marketing Science
2018
Perspective taking doesn't help you understand what other people want
Eyal, T., Mary SteffelEpley, N.
Harvard Business Review
2018
Where in the world are consumers most price and rating sensitive?
Koen Pauwels
Journal of Interactive Marketing
2018
Sales Scholarship: Honoring the Past and Defining the Future
Flaherty, K., Felicia LaskL., N., Marshall, G.W., Moncrief, W., Jay MulkeyPullins, E.
Journal of Personal Selling and Sales Management
2018
Social strategy as a means of acquiring knowledge for innovation
Candi, M., Roberts, D., Tucker Marion, Gloria Barczak
British Journal of Management
2018
Custom Cheap Talk: The Impact of Privacy Policy on Advertising Content and Market Outcomes
Gardete, P., Jacob Bart
Marketing Science
2018
Temporal myopia in sustainable behavior when facing uncertainty
van der Wal, A., van Horen, F., Amir Greenstein
International Journal of Research in Marketing
2018
Battle of the Brand Fans: Impact of Brand Attack and Defense in Social Media
Koen PauwelsIlhan, BE, Kubler, R.
Journal of Interactive Marketing
2018
Local Market Characteristics and Online to Offline Commerce: An Empirical Analysis of Groupon
Li, H., Shen, Q., Jacob Bart
Management Science
2018
Carbon number
Amir GreensteinEvan, K., Chen, S., Seth, S., Ory, Z.
PLoS One
2018
Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owner and Earner
Colicev, A., Malshe, AA, Koen PauwelsConnor, P.
Marketing Magazine
2018
Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling
Kokas, G., Koen PauwelsBohlmann, JD
Journal of Interactive Marketing
2018
Marketing research research best practices: evidence and recommendations from a review of JAMS articles
Hulland, J., Baumgartner, H., Keith Smith
Journal of the Academy of Marketing Science
2018
Delegation of Decisions: Recruiting others to make difficult choices
Mary SteffelWilliams, EF
Journal of Consumer Research
2018
The changing bases of mutual trust formation in interorganizational relationships: a dyadic study of university-industry research collaborations
Hemmert, M., Bstieler, L., Gloria Barczak
Journal of Business Research
2017
Consumer connectivity in a complex, technology-enabled and mobile-oriented world with smart products
Verhoef, PC, Stephen, AT, Kannan, PK, Luo, X., Abhishek, V., Andrews, M., Jacob BartDatta, H., Fong, NM, Hoffman, DL, Hu, M., Novak, T., Rand, W., Zhang, Y.
Journal of Interactive Marketing
2017
Customer engagement in a big data world
Aksoy, L., Kunz, W., Jacob BartHeinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B., Diaz, D.
Journal of Services Marketing
2017
Service Encounters, Experiences, and the Customer Journey: Defining the Scope and an Invitation to Expand Beyond the Basic Service Encounter
Paul W. FombelleVoorhees, C., Gregoire, Y., Gustafsson, A., Bone, S., Sousa, R.
Journal of Business Research
2017
Branding strategies for high-tech products: The implications of consumer and product innovation
Troung, Y., Klink, R., Amir GreensteinSimmons, G., Palmer, M.
Journal of Business Research
2017
Physical Activity Counseling in Primary Care: Insights from Public Health and Behavioral Economics
Shuval, K., Leonard, T., Drope, J., Katz, DL, Patel, AV, Maitin-Shepard, M., Amir, O., Amir Greenstein
CA: A Cancer Journal for Clinicians
2017
A marketing perspective on business models
Gatignon, H., Lecocq, X., Koen PauwelsSorescu, A.
AMS Review
2017
Combining big data and lean startup methods for business model evolution
Seggie, SH, Soyer, E., Koen Pauwels
AMS Review
2017
Diffusion effects in word-of-mouth marketing campaigns
Chae, I., Stephen, AT, Jacob BartYao, D.
Marketing Science
2016
Mobile advertising: A framework and research agenda
Grewal, D., Jacob BartSpann, M., Zubcsek, PP
Journal of Interactive Marketing
2016
98% response: face-improvement strategies for dealing with rejected customer ideas
Paul W. FombelleBone, SA, Lemon, KN
Journal of Academy of Marketing Science
2016
Defining service innovation, a synthesis review
Snyder, H., Witell, L., Gustafsson, A., Paul W. FombelleKristensson, P.
Journal of Business Research
2016
Identifying Service Innovation Categories: A Review and Synthesis of the Literature
Witell, L., Snyder, H., Gustafsson, A., Paul W. FombelleKristenssson, P.
Journal of Business Research
2016
“Mere Measurement Plus”: How Attracting Open-Ended Positive Feedback Influences Customer Purchase Behavior
Bone, SA, Lemon, KN, Voohrees, C., Liljenquist, KN, Paul W. FombelleDetienne, KB, Money, RB
Journal of Marketing Research
2016
Curiosity Shopping: How Retailers Use Mystery to Drive Motivation
Hill, KM, Paul W. FombelleSyrianni, N.
Journal of Business Research
2016
Keep the rod and spoil the child? How praise, reprimand, and assertion can encourage desired behaviors
Amir GreensteinKronrod, A.
Journal of Marketing Research
2016
The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental Context
Jacobovich, N., Amir Greenstein
Journal of Public Policy and Marketing
2016
Whose innovation performance benefits more from external networks: Entrepreneurial or Conservative firms?
Baker, W., Amir GreensteinHarmantsioglou, N.
Journal of Product Innovation Management
2016
Adapting your social strategy to the platform
Tucker J. MarionRoberts, D., Candi, M., Gloria Barczak
Sloan Management Review
2016
Do you like the ad or the brand? Marketing stimulates different online content by word of mouth to increase online and offline performance
Koen Pauwels, Zeynep AksehirliLackman, A.
International Journal of Research in Marketing
2016
Demonstrating the value of marketing
Hanssens, DM, Koen Pauwels
Marketing Magazine
2016
The effectiveness of different online advertising formats for purchasing conversion in a multi-channel attribution context
de Haan, E., Wiesel, T., Koen Pauwels
International Journal of Research in Marketing
2016
No comments?! The drivers of reactions to online postings in professional groups
Rooderkerk, RP, Koen Pauwels
Journal of Interactive Marketing
2016
The impact of brand familiarity on online and offline media synergy
Koen PauwelsDemirci, C., Yildirim, G., Srinivasan, S.
International Journal of Research in Marketing
2016
Do display ads affect search? Attribution and Dynamics in Online Advertising
Kireyev, P., Koen PauwelsGupta, S.
International Journal of Research in Marketing
2016
Community participation and consumer-to-consumer helping: Does participation in third-party-hosted communities reduce the likelihood of helping?
Thompson, SA, Kim, M., Keith M. Smith
Journal of Marketing Research
2016
Passing the buck: Delegating choices to others to avoid blame and blame
Mary SteffelWilliams, EF, Perrmann-Graham, J.
Organizational Behavior and Human Decision Processes
2016
Ethically Developed Defaults: Transparency and Consumer Protection through Disclosure and Articulation of Preferences
Mary L. SteffelWilliams, EF, Pogacar, R.
Journal of Marketing Research
2016
Big Data and consumer behavior: upcoming opportunities
Hofacker, CF, Malthouse, EC, Fareena Sultan
Journal of Consumer Marketing
2016
New Books
Social Media Marketing: Principles and Strategies (2nd Edition)
Stephen, AT, Jacob Bart
Stukent
2017
