Mountain Warehouse acquired key assets of New England-based EMS, saving 100 jobs at the retailer that filed for Chapter 11 protection in June of this year.
The group will pay $5m (£3.8m) for the EMS brand, website and seven profitable stores and around $5m more for other assets.
Mountain Warehouse said EMS will continue to operate as a standalone brand within the group, while the brand's buying team will remain in the US.
EMS opened its first store in Wellesley, Massachusetts in 1967 and has since grown to partner with leading brands such as The North Face, Smartwool and Oboz, as well as develop its own label line.
The brand's website and seven stores reported combined sales of almost $27m (£20.5m) last year. EMS filed for Chapter 11 protection following its sale to GoDigital Media by Frasers in May 2022.
Mountain Warehouse has been operating in North America for more than a decade through more than 50 stores, with the region contributing £65 million ($85.5 million) to the group's annual sales.
Mark Neale, founder and chief executive of Mountain Warehouse, said: “We intend to maintain the iconic EMS brand, which has great heritage and DNA and resonates with huge numbers of long-term customers. We will also continue to cooperate with the highest quality and most well-known outdoor brands in the world to stabilize and then grow the business.
“We are convinced that there is a great business here, with a tremendous pedigree and passionate people who can help us understand the market even better and create a bright future.”
