MINNEAPOLIS — As Election Day approaches, candidates are scrambling to secure every vote possible. One strategy involves help from loud voices. Do political endorsements matter? Good question. WCCO's Jeff Wagner found out what it takes to really influence an election.
As voters went to the polls, it's safe to say that many often knew which names would be on the ballot months before the election. But campaign strategists know that a few words spoken aloud or even typed in a Tweet can sway voters.
“Generally speaking, voters look for information shortcuts in order to make political decisions at times, and endorsements can provide some of those clues,” said Kostas Panagopoulos.
