The Digital, Analytics, Technology and Automation (DATA) initiative is an interdisciplinary, innovative thought leadership hub committed to researching, developing and sharing new insights and approaches to transform organizations into data-driven businesses and help them manage seamless transitions between the physical and virtual worlds.
Hosted by the D'Amore-McKim School of Business at Northeastern University, DATA pursues a holistic model of integrating cutting-edge research and education in data and technology-driven analytics and automation. This initiative brings together all the University's colleges and embraces interdisciplinary collaboration as a core tenet—enabling a generation of intellectual leadership in the areas of digital convergence.
As an industry-academia collaboration, DATA connects academic scholars and industry leaders to leverage strong feedback loops between research, scholarship and meaningful connections to industry practice, leading to new research insights and practical applications. This partnership also informs innovative curriculum design and development, which includes new educational programming with a strong experiential component and industry engagement opportunities.
Co-founders of the DATA Initiative
Jacob Bart
Professor of Marketing and Joseph G. Riesman Research Professor
Koen Pauwels
Associate Dean, Research; Distinguished Professor, Marketing
Partner Organization
Our vision is to “transform the construction industry by building smart”. Because we believe that if there is a better way, we will find it. Learn more “
Year 2020 in review
The DATA Initiative has had an incredible year connecting organizations, faculty and students. Its first year featured a series of activities that reached hundreds of members, including the annual forum, machine learning workshops and three new analytics programs. With a growing network of affiliated researchers across colleges, growing student engagement and deepening collaborations with North East partner organisations, the DATA Initiative is poised for an outstanding 2021.
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Latest news
An upcoming conference explores how we can work better together
A June 2024 conference sponsored by D'Amore-McKim aims to help people work smarter, not harder, with the help of AI and solve the world's problems along the way.
Meet the most unlikely beer producer in North America
Father Isaac Keeley, a 71-year-old Trappist monk living in a monastery in central Massachusetts, didn't know the first thing about using social media to get his countryman out of the beer business. Then he got a call from the Digital, Analytics, Technology and Automation (DATA) Initiative team at Northeastern.
India's COVID-19 crisis could trigger a global economic chain reaction
If COVID-19 continues to grow in India, businesses and economies worldwide could soon see ripple effects.
Lessons Learned: Getting to the Root of the Suez Canal Crisis
The Ever Given cargo ship may be free from the Suez Canal, but its dire impact on the maritime supply chain underscores the need for more resilient practices.